Everybody said we were crazy to start a new business in the middle of a recession, but despite this grueling economy, here we are two years later and still standing strong! It’s hard to believe that its time to plan our third annual Fashion’s Night Out party at the shop. It feels like the past two years have gone by in a flash, but when I look back at how much we’ve accomplished since opening our doors on the first Fashion’s Night Out in 2009 it’s kind of incredible.
For a small business start up we’ve managed to get covered by some pretty amazing media outlets. Starting with our cover story in USA Today in May 2010, we’ve seen the appeal of our story here at Patty Tobin. For starters, as an older entrepreneur and small business owner, Patty represents a relatively new phenomenon that’s going on in the current economy. She, like millions of Americans, decided to start a new business at an age when many choose to slow down. USA Today reporter Laura Petrecca picked up on this in her story, “More Older Americans Start Own Business,” which was followed by two stories with AMEX Open Forum and one with CNN.com.
Beyond that, her jewelry line has an appeal all on its own. First for its beauty and style and second for its price-points. Everyone nowadays is looking for value in their purchases and I think our success is due in large part to how well we fit with today’s consumer demand. People love that they can get the quality with us that they would normally have seen priced at two- to three-times what we charge here at Patty Tobin.
Add to that her fashion-forward design style, which has become a favorite among CBS news anchors and regular CBS Early Show contributor, Dr. Jennifer Hartstein, as well as the local NYC socialite crowd. These women love being able to come to our store and pick out two and three pieces for what they normally would have paid for one piece uptown. We’ve seen a loyal following develop and a lot of customer referrals driving our business, so a big Thank You goes out to all of our patrons for your business and for telling your friends and family about us!
Fashion savvy CBS reporter, Karina Mitchell, was among the first to cover us for her Celebrity Circuit Fashion Week special report last year, saying that Patty’s jewelry could “best be described as wearable pieces of art.” We’ve also had the pleasure of being covered by leading beauty and style blogger and Glam.com contributor, Jeanine Morris, and celebrity blogger, Jill Dobson. When you combine all of that with features in In Style and now Esthetique, we’re so very pleased with the attention our little jewelry box in Chelsea has garnered.
With no plans of slowing down in sight, Patty Tobin will soon be adding two new markets to our roster with Miami, Florida and Vilnius, Lithuania slated for openings this fall. (Stay tuned for more exciting news on this in the coming weeks…)
In the meantime though, mark your calendars for Fashion’s Night Out at Patty Tobin Fine Fashion Jewelry Boutique on September 8th from 6:00PM – 11:00PM. For any of you who have partied with us in the past, you know what to expect 🙂 For those of you who have never joined us for one of our all-out bashes before, we invite you to come downtown and dance the night away to live entertainment, sip champagne, enjoy some yummy hors d’oeurves, and get a sneak peak at our new fall collection.