It’s a new year and with each new year comes a new year’s resolution! It is with this in mind that I can’t help but take this opportunity to suggest to our readers the most important resolution all of us could make for 2013: Buy more products that are Made In America!!
I realize this may seem easier said than done in many cases, but it’s not impossible, and I know for a fact that awareness on the subject is rising. I also feel completely confident that a real consumer movement to buy “American Made” is on the horizon. Even in the last year to 18 months, Patty and I have noticed a considerable jump in the number of people who walk into our little W. 17th Street shop and ask us where we make our jewelry. New York! Is always our enthusiastic reply.
Many can’t believe that we could possibly manufacture everything here and keep our prices so affordable without sacrificing the quality of our product. It’s not easy, that’s for sure. But nothing is easy in this economy. And no one understands the challenges of building a new business in “The Great Recession” and of competing with the many “fast fashion” retailers, then owners of small to mid-size businesses like Patty Tobin. But, as Patty would say, “At the end of the day, we really do believe it is the right thing to do.”
I am genuinely encouraged by the many conversations that Patty and I have had with people who are eager to curb their purchases on products that are made oversees and who are actively seeking out businesses — usually small to mid-size ones like us — who make their products right here at home. Obviously, it’s not only about being Made In America. It’s about making quality products that people want and can afford. That’s really the winning combination and what has been at the heart of our success over the past few years.
Patty Tobin customers love the “look” of our jewelry. They love the colors, the stones, the pearls, the artisan quality it all has, and the versatility of so many of Patty’s designs. People love that is elegant and classic, but with a fresh, fashion-forward twist that makes it fun and different and appealing to women from 18 to 80. They love that it is hand-crafted; with many one of or few of a kind pieces for customers who want something unique that no one else has. They love that it is made from high-quality materials — real pearls, real gemstones and precious metals. They love the price-points and being able to treat themselves or someone they love to something that is luxurious and affordable. Then to add to that that it is all Made In America makes people feel so good about their purchase.
We’ve always known these principles are what set Patty Tobin apart from other jewelry designers and retailers. Getting the word out is always more challenging, of course, but after three and a half years of operating our NYC flagship boutique in Chelsea, we know that it’s our combination of beauty, quality, and affordability that translates into a real value for customers. That’s what keeps so many of them coming back and spreading the word to their friends, family and co-workers about Patty Tobin.