News & Events

N.J. Trunk Show This Saturday @ Bloomingdale’s in Short Hills

October 15, 2014  |  News & Events, Special Events

Saturday, October 18, 2014

10:00AM – 3:00PM


The Mall at Short Hills

Bloomingdale’s – Fashion Jewelry

Bloomingdale's Short Hills Trunk Show with Patty Tobin

 For more information, visit our Events Page.

Exclusive Albany Trunk Show Event at Circles

September 26, 2014  |  News & Events, Special Events

Join jewelry designer, Patty Tobin, at Circles in Stuyvesant Plaza on Saturday, September 27th for an exclusive Trunk Show event featuring many of the her latest fall must-have pieces!!

Patty Tobin Albany Trunk Show at Circles

Event Details:


Stuyvesant Plaza, 1475 Western Avenue, Albany, NY

Saturday, September 27, 2014

11:00AM – 5:00PM


Words of Wisdom from the West Coast

July 18, 2014  |  News & Events

patty tobin in san franciscoOn her recent tour of San Francisco designer Patty Tobin stops to get advice from Confucius in the bay area’s famous Chinatown section. What wisdom will he have to offer on her long awaited West Coast expansion?

Confucius says:

The superior woman is modest in her spending, but exceeds in her selection. That is why she who wears Patty Tobin shall be the envy of all who see her.


Stay tuned for more news on our upcoming West Coast Collection at Patty Tobin.

Hamptons Here We Come!!!

June 18, 2014  |  News & Events

Patty Tobin Designer Trunk Show Hamptons

It’s been a longtime coming, but we are thrilled to announce our upcoming Hamptons debut! Later this month, Patty Tobin will be hosted by the very posh Southampton boutique, Dazzelle, for a two-day showcase on Friday, June 27th from 10:00AM – 5:00PM and on Saturday, June 28th from 10:00AM – 5:30PM.

Designer trunk show hamptons patty tobin at dazzelle

Dazzelle: 47 Jobs Lane, Southampton

Located on the very chic Jobs Lane amidst the best shopping in the Hamptons, Dazzelle is well known among locals for carrying the very best in fashion, including the latest trends as well as the essential classic styles, and all the accessories to pair with every look from beachy-day to evening gala.

patty tobin designer trunk show hamptons preview


Patty has designed a special Limited Edition collection of sizzling’ summer styles, exclusive to the event. Guests will have the chance to meet the designer, browse her colorful new collection, and be the first — and only — to snag the beautiful one-of-a-kind handcrafted necklaces.

We are thrilled to showcase our newest Affordable Luxury jewels at Dazzelle. The specialty boutique is the perfect fit for Patty Tobin jewelry. Pairing classic elegance with fashion-forward looks that are both fun and sophisticated is the perfect combination for this special shop and that’s just what we do!

patty tobin designer trunk show hamptons sneak peak

Here’s a little sneak-peak of what will be coming with us to the Hamptons!

Described as “wearable art” by many of her customers, Patty Tobin’s eye-catching pieces range in styles from the big statement necklaces we are best known for to delicate universal “everyday” styles that are sure to take the summer vacationer from the beach to brunch to black tie — and we’ll have all of them with us! So if you find yourself heading east the weekend of June 27 & 28th, we hope you’ll stop by Dazzelle and see us!

Right On Trend: Patty Tobin Brings You The Must-Have Accessories Of The Season

April 23, 2014  |  News & Events

The fashion shows have wrapped. The trend reports are in. And all the stores are brimming with the new spring ready-to-wear collections for 2014. We’ve taken it all in and put together our own special spring fashion report for all our loyal Patty Tobin followers. Enjoy!

Pretty Pastels

Petal pinks, light lavenders, butter yellows and minty-greens are everywhere this spring, including at Patty Tobin. The key is to find the hue that flatters you the most and fits your style, so if pink is not your color, perhaps a pretty pale lilac or icy blue is just the thing. Here are a few must-have pieces for each of the popular colors this spring.

Patty Tobin pastel colors for spring summer 2014soft-tones-web
Starting from the back row and going clockwise, here are a few of the loveliest must-have accessories for spring (shown above):
  1. Soft, butter yellow shell pearl lariat necklace with a crystal-set 18K vermeil adjustable clasp, $395.
  2. Pale pink and white biwa, keshi and coin pearls mixed together in a lustrous 6-strand torsade and finished with a sterling silver and pearl clasp, $895.
  3. Pinky-lavender baroque freshwater pearls strung together and finished with a stunning Amethyst druzy clasp, $895.
  4. Peachy-pink freshwater pearls, rose quartz, Swarovski crystals, and light pink coin pearls make up this gorgeous pearl lariat necklace, $595.
  5. Cool blues and minty-greens with touches of pink and yellow shine through in this luscious aquamarine cabochon torsade, $695.
  6. Sparkling rose amethyst gemstones make for the perfect purple accessory for spring; freshwater pearls brighten this delicate 40″ chain, which can be worn long or doubled, $495.

Icy-Blues & Fresh Greens

For those of us who aren’t crazy about sporting a lot of pink, don’t despair! There are some really fabulous glacial blues and steel greys going on this season. Not to mention a range of greens with everything from your more subtle seafoam and minty-greens to vibrant spearmint shades and even some bold teal colors are popping up all over the place.

green-blueIt’s all about our colorful Fire Agates and Pearl & Gemstone Lariats this spring! They’re the perfect accessory for this season’s color palette with everything from glacial blues, steely greys, vibrant greens and even playful violets. Shown above are some of the most popular pieces trending for this spring and summer.

Starting from the left on the top row, here’s what we’re featuring above:
  1. Patty Tobin shell pearl lariat in Platinum, $395 (left)
  2. Our Amazonite briolette torsade is perfect to pair with the minty-seafoam greens we’re seeing this spring, $695.
Continuing from the left on the bottom row:
  1. Labradorite faceted gemstone briolette torsade, $695.
  2. Fire Agate 60″ rope in icy blue and grey, $495.
  3. Violet shade freshwater pearl and amethyst gemstone lariat, $495.
  4. Spearmint green Fire Agate 60″ rope, $495.
  5. Orange Fire Agate double-strand necklace, $595.
  6. Teal shade Fire Agate 60″ rope with rust orange silk knotting, $495.

Call us today to get your must-have accessories before they’re all gone: 212.414.0174. Or come in and visit our flagship boutique in Manhattan at 108 W. 17th Street between Sixth and Seventh Avenues. You can also shop online at Plus, check out our events page for upcoming Trunk Show dates at various locations, including numerous Bloomingdale’s department stores.

Patty Tobin Brings You Something New…AND Something Blue in 2014

January 8, 2014  |  Bridal Collection, News & Events

Patty Tobin is kicking off the new year with the debut of a brand new addition to the designer’s line of fine fashion jewelry! After years of working one-on-one with brides-to-be, Tobin is launching her first official collection of high-fashion, affordable luxury bridal jewelry.

The Patty Tobin BRIDAL Collection is finally here!

patty tobin bridal jewelry designs something blue

patty tobin south sea pearls bridal jewelry

Two strands of large baroque South Sea Pearls hand-knotted on silk and finished with a 14K gold and diamond clasp (Limited Edition, $2,800). Only available in New York.

Like the rest of the designer’s creations, Patty Tobin Bridal will feature all semiprecious gemstones, freshwater and south sea pearls, slight touches of crystal, and all precious metals. “I want to take our brand concept and apply it to bridal jewelry,” says Tobin.

“Our jewelry is really a hybrid of fine and fashion jewelry. We take all real, high-quality semiprecious gemstones and pearls and we apply designs that have the look and appeal of what’s typically considered to be costume or ‘fashion’ jewelry, but ours is all real.

“When you take a look at the quality of the product you are getting from us — real pearls, real gems, all sterling, or gold, or vermeil, all hand-crafted, all Made In New York — you can tell you are getting a good product. But it’s not until you compare our quality at our prices to other designers and retailers out there that you really start to see that we are well below market for what we are, and you start to appreciate the value of Patty Tobin jewelry.”

While the collection stays true to the designer’s motto of “classic elegance,” it brings together a variety of different designs from simple to standout styles for today’s modern woman. “I designed the collection to appeal to my core customers,” says Tobin. “Sophisticated, fashionable women with affluent taste and eye for value.”

Patty Tobin Bridal Jewelry in wedding magazine

Available in January 2014, pick up a copy of Sophisticated Weddings: New York Edition and see Patty Tobin BRIDAL Collection debut. Shown above: Freshwater Pearl 40″ Chain in 18K Vermeil, $395 (left); South Sea Pearl Pendant Necklace in 14K Gold, $795 (right).
sophisticated weddings new york ed cover

Look for it at your newsstand!

The Patty Tobin Bridal Collection will debut this month in Sophisticated Weddings: New York Edition.  The magazine is among the top-tier wedding publications with a veritable target audience.  Sophisticated Weddings NYE stands out to us in particular because of its highly exclusive New York-centric content, which is perfect for Patty Tobin since our flagship store is located in the heart of New York City (108 W. 17th Street between Sixth and Seventh Avenues).

The 2014 issue will feature several Patty Tobin jewelry designs in its central editorial on long wedding dresses as well as our first print advertisement for Patty Tobin Bridal Collection.

patty tobin bridal jewelry designs

Patty Tobin South Sea Pearl & 14K Gold Bridal Necklace ($795) is available at the designer’s flagship boutique in NYC (108 W. 17th St) or by phone order at 212.414.0174.

Prospective brides will have the chance to get the first glimpse at some of the more delicate fine pieces from the Patty Tobin Bridal Collection like our lovely south sea pearl necklace (shown left). For the more statement-seeking bride, don’t miss our bridal ad showcasing Patty’s new baroque coin pearl and baby blue topaz briolette torsade (shown below).

“When it comes to planning your wedding, selecting your bridal jewelry is an extremely personal decision. I love working with brides because it gives me the unique opportunity to help women express themselves,” says Tobin. “These days even the more traditional brides are looking for ways to make their wedding day outfit unique or ‘more them’ and finding jewelry that speaks to you is one of the best ways to do that.”


patty tobin fine fashion bridal jewelry

Patty Tobin Bridal Collection 2014 Limited Edition baroque coin pearl torsade with baby Blue Topaz briolettes ($1,195) and 16-carat Blue Topaz cocktail ring (N/A) are available through Special Order. Call our NYC boutique to inquire further or to place an order: 212.414.0174.

Pointing to her years of her experience designing custom jewelry for brides and their wedding parties, Tobin explains that while every woman is different, every woman wants to satisfy two main ambitions when it comes to selecting their wedding day jewelry: “They want their bridal jewelry to not only reflect their individual style, but they also want it to fit with their ‘vision’ for the big day. That, and they want it to be affordable,” says the designer.

The new collection brings together a wonderfully diverse grouping of pieces, including necklaces, bracelets, earrings and even a few statement rings. With a range of designs from delicate and whimsical styles for the more romantic bride, to edgier, statement styles for the more fashion-forward bride, Tobin’s goal in creating the new collection is to make every single piece “timeless, elegant and affordable.”

Patty Tobin BRIDAL will be available online soon. Stay tuned…

Back with a bang! Patty Tobin returns to Bloomingdale’s for Fall Trunk Shows!

October 1, 2013  |  News & Events, Special Events

Patty Tobin returns to Bloomingdale’s White Plains to kick-off the Fall & Winter Trunk Show Season.

It’s October and already Patty Tobin is in full swing with her second circuit of Bloomingdale’s Trunk Shows! After a successful series of spring shows, jewelry designer Patty Tobin kicked off her Fall-Winter line-up with Trunk Show events at Bloomingdale’s White Plains, the 59th Street flagship store in New York City, The Shops at Riverside (Hackensack, NJ) and in Willow Grove, PA.

signature pearl and gem bibs

Two necklaces shown. Each has three graduated strands of pearls and semiprecious gemstones  ($495 & $695).

Among the many beautiful new arrivals on display at Bloomingdale’s bi-annual HOT event was one of my personal, all-time favorite Patty pieces (shown left).

Two separate — but stackable — bib-style necklaces (one longer, one shorter) made from three graduated strands of small bronze pearls, copper coin pearls, and bigger round baroque honey-golden pearls. The faceted citrine and amethyst briolettes that are woven into each strand gives each necklace an added depth and dimension by using gemstones that capture and reflect light as you as move. Combine them as one, and you have a truly exceptional piece of jewelry.

…such a classic Patty piece!


Abalone Torsade by Patty Tobin

Abalone Torsade with large sterling silver clasp, $895.

Among the other favorites customers “ooh-ed” and “ahh-ed” over at our first few shows was this beautiful new abalone torsade (shown right).

The colors are simply stunning and appear to morph as you move: primarily a brilliant greenish-teal-blue, the abalone flashes hints of everything from fuchsia and purple to even citrus-green and shades of amber. Sure to brighten your mood as soon as you put it on, the second best part of this piece is how surprisingly lightweight it is for its size! You would think it must be a heavy piece, but you’d be surprised how light and airy the abalone feels around your neck — a winning combo, if I do say so myself.

Always a popular piece, Patty Tobin’s aqua quartz briolette torsade (below left) was back at the show drawing in customers like moths to a flame. This necklace is total eye-candy. It’s bright crystal blue color combined with the eye catching sparkle of all the different size briolettes pointing every which way. It’s like a magnet…it just pulls you right in!

Aqua quartz statement necklace by patty tobin

No doubt a “conversation piece, this aqua quartz torsade will have people coming across the room to compliment you any time you wear it. It’s made from three strands of faceted aqua quartz briolettes of various sizes and comes with an adjustable length sterling silver clasp, $895.

Gemstone chains by Patty Tobin

Although known for her larger “statement” necklaces, Patty Tobin has a beautiful collection of delicate chain pearl and gemstone chain necklaces like the Tourmaline & Garnet 18K Vermeil Chain ($395) shown above. Two long necklaces are shown above. Each has its own clasp, allowing it to be worn doubled or even tripled.












Our new white chalcedony briolette necklace has been a tremendous hit so far this season!  We simply cannot keep it in stock. As soon as one comes in, it flies right back out. And, at Bloomingdale’s it was no different. This seemingly understated — or arguably “simple” — single-strand necklace packs way more of a punch than you might think! Compared to some of the other necklaces it sits beside, it may not look like a killer, but trust me, once you put it on, you will fall in love. Lightweight and easy to pair with any kind of outfit, this necklace is a perfect example of a Patty Tobin piece that goes “black tie to blue jeans.”

White Chalcedony necklace by Patty Tobin

White Chalcedony briolettes with a crystal-set 18K vermeil ball twist clasp, $495.

Last but certainly not least, we have two beautiful new pearl pieces in our collection of fall favorites! These baroque keshi pearls are so unusual in their size and shape and both have a natural luster that makes them shine like satin. The pink lariat (left) was especially attractive to shoppers at our latest shows as pink continues to be one of the hot colors this season.

Pearl necklaces patty tobin

New Arrivals: Baroque Keshi Pearl lariat in pink ($495) and baroque freshwater pearl pendant necklace ($495).

Don’t forget to visit our EVENTS PAGE for all upcoming

Trunk Show dates!

Also, coming soon to our Online Store…

“Seen at Bloomingdale’s”

– a new special shopping section where you can browse all the latest Patty Tobin jewelry that has been showcased at Bloomingdale’s!

New Arm Candy at Patty Tobin

July 25, 2013  |  Gift Ideas, New Arrivals, News & Events
crystal evening bags at patty tobin

Now available at Patty Tobin in New York City and Circles in Albany: New Crystal & Satin Evening Bags ($145 – $395). Shown above: Multicolor Crystal Peacock Evening Bag, $395.

Here’s a news flash worth getting up in arms over: Patty Tobin is now carrying a fabulous new collection of  “gemmy” evening bags! The designer has brought together an impressive assortment of embellished clutches that are now available in New York at the Patty Tobin Fine Fashion Jewelry Boutique, 108 W. 17th Street, and in Albany at Circles in Stuyvesant Plaza.

crystal evening bags at patty tobin

“Bringing Up Baby” New Silver and Gold Crystal Tiger Evening Bags ($395)

“They’re the perfect compliment to our jewelry,” says the designer of the new bejeweled clutches. A longtime handbag aficionado, Patty Tobin can tell you first hand how “essential” a good handbag is to your wardrobe. “It’s like a piece of jewelry,” says Tobin. “Only you carry it instead.”

Wonderfully colorful and beautifully crafted, these gemmy little bags feature various animal embellishments from peacocks and cheetahs to tigers and turtles. “They’re just awesome,” says Jayne Drost, Director of the Elizabeth Dee Gallery in Chelsea. “I want to wear this at every art event I go to.”

evening bags at patty tobin

“Big Bird” New Multicolor Crystal Bird Evening Bag ($395)

All of the handbags come with an optional chain attachment that can be easily hooked on to use as a purse strap, or left off if you want to carry it as a clutch. “It’s great to have both options,” says Drost. “I really just want to hold it, but if I need to free up my hands, it’s super easy to just hook the strap on real quick and throw it over your shoulder. It’s still looks great.”

The new evening bags start at $145 for the satin clutches and $395 for the full crystal encrusted clutches. Call 212.414.0174 for more details on our current selection.

Clockwise from top left: Teal Satin Turtle ($145), Champagne Satin Cheetah ($145), Large Crystal Owl ($395, Limited Edition), Jungle Fever ($395, Limited Edition), Black Satin Peacock ($145).

Clockwise from top left: Teal Satin Turtle ($145), Champagne Satin Cheetah ($145), Large Crystal Owl ($395, Limited Edition), Jungle Fever ($395, Limited Edition), Black Satin Peacock ($145).

Customer Raves & Faves: Our Top 10 Best Sellers at Bloomingdale’s

Patty Tobin jewelry at Bloomingdale's Trunk Show

Patty Tobin wraps up her first circuit of Trunk Shows at Bloomingdale’s in New York and New Jersey this month. The jewelry designer will announce her next series of showcase events for the fall in the coming months, so stay tuned!

It’s hard to believe that it’s already July, and that we’ve officially wrapped up our first full series of Patty Tobin Trunk Show events at Bloomingdale’s! But here we are with 27 exciting days of showcase events under our belt (with more to come this Fall!) After 12 weeks of shows at four different Bloomingdale’s locations including New York City, White Plains, and Hackensack and Short Hills, New Jersey, Patty Tobin and I sat down to take stock of our biggest “show-stoppers” and customer favorites, and to put together our first TOP 10 BESTSELLERS LIST!

Patty Tobin Trunk Show Bloomingdale's White Plains

Patty Tobin and her colorful collection of fine fashion jewelry has been a hit at each of our Trunk Show events at Bloomingdale’s in White Plains. We can’t wait to return for more events this fall!

For those of you who are familiar with our “Fine Fashion” jewelry line, you already know that Patty creates a lot of “one-a-kind” and “few-of-a-kind” pieces in addition to her classic Patty Tobin signature styles, or our “standard bearers,” as she would call them. (For those of you who are checking us out for the first time, many of Patty’s designs are just that: “One-of” or “few-of” a kind pieces (a.k.a. limited edition items) and when they go, they’re gone; some will be replicated, but very seldom duplicated.)

The collection we brought with us to these shows, which kicked off back in March in New York City at Bloomingdale’s highly anticipated and widely promoted “HOT” event, represented a “Perfectly Patty” combination of said “One-ofs” and the designer’s “signature styles”. So, when we sat down to put together our TOP 10 list, we were faced with a bit of a challenge. We wanted to include not only the pieces that had sold the most in number, and were therefore obvious customer favorites, but also the real “show-stoppers” that may only have sold once due to the fact that they were, in fact, “one-of-a-kind” pieces. In the end, this is what we resolved to feature as our TOP 10 “RAVES & FAVES” AT BLOOMINGDALE’S:


customer favorites

#1) NEW Shell Pearl Lariats

Shell Pearl necklaces by Patty Tobin at Bloomingdale's

Patty Tobin’s newest addition to the designer’s collection was a huge hit at every single Bloomingdale’s show! Tobin’s new Shell Pearl Lariat ($395) comes in a variety of colors, including the Butter Yellow (left) and Tahitian Black (right) shown above, plus White, Pink, Platinum and more. Clasps are adjustable, allowing you to fit to just about any neckline, and come in yellow or white 18K vermeil.

 #2) 16MM Shell Pearls

Shell Pearl necklace by Patty Tobin

There’s a reason we often refer to our Shell Pearls as “the little black” dress of the line, and their popularity at our Bloomingdale’s Trunk Shows just goes to show how true that is. At $295, this lovely 18″ shell pearl necklace comes in a variety of colors and suits ages 18 to 80. It is such an easy wear that you’ll find the hardest part is not deciding whether or not to get it, but which of these fabulous color combinations to get it in!

#3) Ladies loved the LAB!

Labradorite necklaces by Patty Tobin

Bloomingdale’s shoppers and staff alike, simply loved our labradorite pieces! Both the briolette torsade (above left, $995) and the baby briolette and rondelle hand-wrapped 18K vermeil chains (above right, $395 each) were huge showstoppers! And good examples of our “one-of” and “few-of-a-kind” pieces — “often replicated, but never duplicated.” Cheers to the ladies that took home these stunning pieces!!

#4) Bali gets ‘em every time

Bali sterling necklace, earring and bracelet by Patty Tobin

Simple, understated and elegant, our Bali Sterling and Freshwater Pearl necklace, earring and bracelet set have long been one of our most popular items and Bloomingdale’s was no different. Although many are drawn to our bigger, brighter, more “statement” pieces at first, our Bali set seems to win out every time. The 18″ necklace ($295) makes for a lovely everyday wear that can easily be dressed up for formal occasions. The earring ($135) and bracelet ($195) make for a great addition to just about any woman’s jewelry collection as they are both easy to throw on and go everyday or pair with more pieces for a fuller statement look. Our long 36″ rope ($495) with its versatility going from a long necklace to a short doubled-up one makes it an easy stand alone piece or a great one for layering. We couldn’t keep these items in stock at the shows; every time we got more in, they flew right out again!

#5) + #6) + #7) Crazy for QUARTZ!!

Aqua quartz and clear quartz necklace by Patty Tobin at Bloomingdale's trunk show

“Crazy for Quartz” is right! There’s no better way to say it then that! Bloomingdale’s customers were loving all of the above (from left to right): Aqua Quartz large briolette necklace ($350), Clear Quartz 14MM necklace ($295), and our “mega” quartz statement piece: Aqua Quartz Briolette Torsade ($895).

#9) Fire Agate Ropes fly right out!

Fire agate ropes by Patty Tobin  at bloomingdales

Our colorful Fire Agate Ropes ($450) were a huge hit at these shows!! Their unusual color and texture was so attention getting that they were among the first to sell right out in every color. It’s hard to say which were most popular, but if I had to pick a Top 3, I’d have to say the Orange & White (above left), the Blue & Yellow (above left) and the Black & Teal (not shown).

 #10) Freshwater Pearl & Gemstone Lariats

Patty Tobin freshwater pearl lariats with gemstone and swarovski crystal at bloomingdale's

Our Freshwater Pearl Lariats with their gemstone and Swarovski crystal detail are truly unique pieces that you simply won’t find anywhere else. As versatile as they are lovely, these colorful necklaces can be worn a number of different ways and come in a variety of colors, including pale pink/rose quartz (shown above, left), bronze/citrine, purple/amethyst, white/clear quartz, and many others. All that pearl and gemstone for only $495! Can you say, such a deal?!?!

Many of these styles will soon be available for sale on our website. In the meantime, please direct inquiries and purchase orders to us by phone at 212.414.0174 (or toll-free at 877.772.8891).

Experiencing Manhattan Sideways — A Must-Read Blog for New Yorkers & Visitors Alike

May 22, 2013  |  News & Events

There’s a great new blog in town that I want to share with all our “NY-Centric” friends and family called Manhattan Sideways. Patty and I were fortunate enough to be “discovered” by the blog’s author a few weeks ago on one of her zig-zagging excursions along Manhattan’s side streets. According to Betsy, the site’s founder and primary author, what began as a “whimsical idea” of walking the side streets of New York and  documenting all the wonderful little businesses that make Manhattan such an extraordinary place quickly developed into the grander concept for

Patty Tobin jewelry store nyc 108 W 17th Street by Manhattan Sideways

Jewelry designer, Patty Tobin, and her W. 17th Street jewelry boutique are the perfect example of the "hidden gems" Betsy and her team hope to discover and share with native New Yorkers and tourists alike.

Betsy’s mission: To explore the treasures of the side streets and document each and every place.

From great little shopping destinations to bars and restaurants to home furnishing, galleries, gardens and much more, Betsy and her team “pound the pavement and share their stories.”

Taking it one street at a time, Betsy and her team weave their way through the side streets of New York, meandering from east to west and back again; all the while highlighting the many small businesses and the people behind them that make up the wonderfully distinctive character of New York City, but who too often get overlooked or are left undiscovered to the masses.

“Spending time with Patty Tobin inevitably puts a smile on anyone’s face. One cannot escape her sweetness and positive, endless energy.”

Patty Tobin Jewelry Made In New York 108 W. 17th Street New York NY

Inside Patty Tobin's Fine Fashion Jewelry Boutique, you will find a one-of-a-kind collection of semi- precious gemstone and pearl jewelry, all handcrafted and Made In New York. Shown above: Carnelian Briolette Necklace, $695.

As one of these small businesses, tucked away on our little section of 17th Street, no one understands how this works better than Patty and me. We hear from people all the time how happy they are that they “stumbled” on us, and how they never knew we were here, despite frequenting the neighborhood often or living right around the corner for years. It’s a common story and one that is known all too well by small business in any major city, but especially New York.

Getting the word out about who you are, where you are, and why you are so special and worth a trip downtown, uptown, crosstown, etc, is arguably the greatest challenge for small independent boutiques like ours.

Every little shop’s dream is to get discovered by a highly publicized outlet that specializes in Shopping and Retail destinations and who already has a well developed readership and access to a wide range of audiences. Getting free publicity from such a high-profile resource can make all the difference in the world to an independent business like Patty Tobin. Only, trying to capture the attention of the big media outlets is a lot harder than you might think. It always makes me think of trying to hop a 20-foot fence with one hand tied behind your back.

You can understand then why it was not only exciting, but terribly refreshing to meet a woman like Betsy with her vision of promoting the many independently-owned businesses that give Manhattan its distinct character.

I was particularly touched by the personal reflection on Patty and I that Betsy incorporated into her write-up on our shop. I want to share my favorite little snippet from the description that went up on their site last week as part of their “Meet 17th Street” feature story.

“Patty’s fine fashion jewelry shop was another one of those pleasant surprises that I discovered while strolling on 17th, and meeting both Patty and her niece, Teal, made the experience even more gratifying. It became obvious immediately that the two are all about customer service. In their own lovely way, they establish a relationship with each person who walks through their door, and it seems that many continue to return time after time.”

- Betsy, Manhattan Sideways

You can read the full story on Patty Tobin here. And while you’re at it, check out the great feature on 17th Street here.

We can’t encourage you enough to take a moment to check them out and share them with your friends and family. Whether you are a born and raised New Yorker, or an adopted one like myself, or even a tourist coming in for a visit, is a fantastic resource for everyone coming to or living in the New York City area.

Help them, help businesses like us! Let’s grow their following, so they can keep doing what they do best — strolling for buried treasures like us and sharing their discoveries with the world!