We’re so pleased to share the recent coverage Patty Tobin received in some major media outlets in Eastern Europe following her debut in Vilnius and Klaipeda in December. The shows, hosted by renowned Lithuanian jewelry designer, Yurga Lago, were a smashing success with an impressive VIP guest list at both, including a number of celebrities, fashion stylists and industry executives as well as artists, on camera news anchors and fashion press.
The ultimate French fashion magazine, L’Officiel, was in attendance and covered the event featuring photos of Eastern European super model Smilte Bagoziune wearing Patty Tobin. More guest photos included major fashionista and celebrity stylist, Karinai Leontjevai, as well as Saulius Ivanauskas and Nerija Makarkaite, husband and wife co-owners of the exclusive and trendy Vilnius boutique, BOHO Chic.
People magazine’s Eastern European edition, Zmones, also was at the party and gave a full page spread to the event in their recent issue. Photos of artist Giedrius Gustas and Lino Lago (Yurga’s husband) and newscaster Jovita Valeikaite, a local lifestyle and fashion TV news anchor were among those featured from the night.
Not only did this trip mark the entrance of Patty Tobin jewelry to Europe, but it was also the first in a series of conferences organized by the two designers to discuss future ventures in Moscow as well as parts of Western Europe. Yurga and Tobin have been working together for more than a year to cross-promote each other’s brands in their respective markets of Lithuania and New York, but more collaboration is in the works.
The announcement was made at the shows of the designers’ plans to open a New York City showroom together later this year following the launch of Yurga Lago at the Patty Tobin boutique in Chelsea for New York’s biggest annual fashion extravaganza, Fashion’s Night Out, in September. Patty will begin carrying Yurga’s collection in our boutique a few weeks prior to Yurga’s official launch on FNO 2012. Lots more in the works, so be sure to stay tuned!